Art direction
Branding and identity
Content creation
Packaging
Photography
Print
Web and digital

Adelaide-based psychedelic-indie band Astro Felt approached me to create an entire brand for them, as well as a look for their upcoming EP. The only word I had to go off of was pastel, the name of the EP. Using this as my keyword, I produced branding containing dream-like colours, softness and roundness – everything you need to make you feel like you’re listening to a sunrise. As well as this, I incorporated elements of surrealism to reflect their sound. For this project I created the branding, album art, photography, social content and website. The website itself is intended to be incredibly minimal, only housing their social links and an embedded Spotify playlist of the EP.